Advertising With Little Or No Money

This is an old post I decided to reprint here from a closed blog, it doesn't apply directly to internet advertising, however, there are lots of businesses that could still use this strategy (some are online based too) so I'm putting this out here for your information. It really shows that there are many ways to do marketing and the more creative you are the greater your rewards. So if this applies to you, then GREAT, if not, then try it anyway, you might be surprised.

GET 6,000 CIRCULARS PRINTED AND MAILED FREE

Here is a plan that will enable you to get your advertising circulars printed and mailed for FREE. It will also reduce the cost of your own mailing to nothing. It's called Co-Op advertising.

This is how it works:

First, do a little research. Check the mail order publications to see what others are getting for similar Co-Op advertising programs. You'll want to keep with market prices.

Locate an offset printer in your area, or by mail order (in one of the many mail order publications) who will print both sides of an 8 ½ X 11 sheet for, say around $25.00 per 1000.*

*All dollar amounts are for demonstration purposes only. Your actual numbers will be determined by your market. For example, in the boxes below instead of $5.00, you may have to charge $10.00 or even $20.00 if your printing & postage costs are higher.

Next, run the following ad over your name in various mail order publications:

"CO-OP PRINTING (our ad on the back side) 1,000

2 1/2 X 5 1/2, ONLY $ 5.00. SEND CAMERA-READY

COPY TO: (your name and address)."

"CIRCULARS PRINTED (our ad on the back side).

1,000 3X6, ONLY $ 5.00 SEND CAMERA-READY

COPY TO: (your name and address).”

On an 8 ½” X 11” sheet of paper, you can get six(6) - 3 X 6 circulars, received from responses to your ad. Additionally, you get six(6) - 3 X 6 circulars on the other side, (for your ad) FREE!

Have the printer cut them into six(6) 3 X 6, 1,000 each. Send 1,000 to each of your customers. You get 6,000 of your side printed – FREE, and mailed by your customers – FREE!

Six responses to your ad will give you $30.00;

• $25.00 for printing and cutting, and
• $5.00 for mailing circulars to your customers.

When printing and postage costs increase again (as they most certainly will), just adjust your pricing accordingly.

Here is another way to get your circulars mailed for FREE.

As soon as you can afford it, become a supplier of “Commission Circulars”. The easiest way to do this is to take “All Profit” offers and have circulars printed on two sides. On the one side, have your own name and address printed. On the other side, leave a space for a rubber stamp imprint.

Offer these circulars to circular mailers on a commission basis. They keep a commission from 50% to 100% on the one side and you make your profit on the other. Use the same method for any offers that you develop for yourself.

You can reach these mailers by advertising in or subscribe to several mail order trade magazines and ad sheets.

Another way to locate mailers for your literature is to notice the ads by mailers. Usually, at the bottom of their ads, they state “Commission Circulars Mailed Free”, which means they get one side and you get the other, as described above.

If you really want to get rolling using this method, take two “All Profit” offers, one on each side, and give the mailer 100% on one side. You still make your profit on the other offer.

If you are interested in obtaining additional commission circulars for yourself, include “Commission Circulars Mailed Free”, in your own ads.

Still another way to get your literature mailed FREE is to include this little note in all your advertising (at the end of the copy): “STAMP APPRECIATED”. It only costs you two words, but it could save you a great deal of postage. If you are advertising in Trade Publications or AdSheets use “S.A.S.E” (Self Addressed Stamped Envelope). The savings for envelopes, addressing labor, and postage can add up fast. Many small dealers use this method exclusively. Even in large-circulation magazines, they have been using it for years as well. And why not? It still works!

To Your Success,

Christopher Gibson

P.S. I hope you find this information helpful. Thank you for reading. A Business doesn’t have to be complicated, expensive, or time-consuming. We can show you a better way. CLICK HERE TO LEARN MORE