5 Tips to Build Website Traffic for Your Business

You spent the money to have your website professionally designed and it’s very nice, but still, you don’t seem to be seeing the visitors you thought you would. Why is that? Contrary to what many think, building a good looking website alone isn’t enough – you need to promote your site and you can do that a number of ways. Here are 5 ways to bring traffic to your website.

#1 Business Cards

Put a business card in every order, whether it’s a customer in the store or orders you ship, always throw in a business card that has your website address in it. Business cards are cheap to have printed and they provide a huge opportunity to promote your business. If your current cards don’t have your website on them do not put a sticker on them! This looks tacky and unprofessional. Spend the money and order new business cards

#2 Correspondence

Businesses conduct a lot of correspondence throughout the day, both online such as email and offline such as letters. Make sure that every piece of correspondence has your website address on it. Every email should have your web address under it, to create a signature template that includes it.

#3 Target Print Material

Newspapers, magazines, direct mail brochures, flyers, and printable coupons are all forms of targeted print material that can work for you to promote your website online. You might add a discount code that your customers can enter to save money if they purchase online rather than from your offline retail outlet, which encourages them to check your site out.

#4 Handouts – Presentations

If you have handouts then add your website address to them. If you do a presentation that has various bits of information handed out to the attendants, make sure that every single page has your web address on it.

#5 Packaging

If you are a retailer, you generally have many opportunities in your packaging to advertising your website address. Your product packaging, flyers, business cards, bags, etc. are all good places to share your web address. Previous customers might not know you have a website.

If you are a new business, you need to let the world know about your existence. If your business is established, you still need to grow your business. That means every offline business can benefit from the exposure that lets the world know they have a website and where to find it.

Please leave a comment below to let us know how we’re doing.

Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don’t understand or need help with, I would be happy to help in any way I can.

I hope you find this information helpful. Thank you for reading.

To Your Success,
Christopher Gibson

P.S. A Business doesn’t have to be complicated, expensive, or time-consuming. We can show you a better way. CLICK HERE TO SEE HOW.

4 Easy Steps to Creating a Sales Funnel

We can't all be a big business with access to tons of resources. Many of us are small home-based businesses – some are even just small mom and pop bloggers offering single products or services, some of us run a website that offers just one product, and yet no matter how small our business we should be creating a sales funnel, because a sales funnel will attract potential customers by incentivising them to start a relationship by giving away free items or offering low cost items, convincing those prospects to sign up to your mailing list.

Once we have their contact information we can start to build that relationship so that once they are ready to buy they come to you. When we offer our prospects, a range of products that are at different price points that can build trust and make it easier for them to eventually spend the money on the more expensive product or service.

Mailing List

You have your large mailing list of potential customers that you have been building and gradually you build paying customers out of this mailing list. Let’s have a look at how this breaks down.

Attract New Leads

This is where you find a way to attract clients to your site that would be interested in your products or services:

* Meet potential clients through social media – Facebook, Twitter, MySpace, etc.

* Get your company mentioned in a press release or do your own press release and submit

* Begin to publish interesting and unique articles on other sites

* Post blog entries offering advice, tips, tricks, information, etc.

* Ensure that the search engines are picking up your content

Offer Free Products or Services

Potential clients are hesitant to give you contact information, but when you give them something free in exchange they are much more willing to share their contact information. You can offer a free:

* Audio recordings

* Newsletters

* Whitepapers

* Mini e-books

* One free teleseminar

* Free consultation

Offer Entry Level Low-Cost Products

You need to offer a number of low-cost products that show your potential clients your level of expertise without a large monetary investment. They are much more likely to give you their personal contact information under these circumstances. Then over time, you can sell even higher priced products as they come to trust you and build a relationship with you. This could include:

* E-books

* Workshops

* Video series

* Audio series

* Consulting or coaching

* Membership sites

Well, there you have it. You have moved prospects down the funnel to a potential paying customer. It’s a process that works extremely well, so why not take advantage of it.

Please leave a comment below to let us know how we’re doing.

Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don’t understand or need help with, I would be happy to help in any way I can.

I hope you find this information helpful. Thank you for reading.

To Your Success,
Christopher Gibson

P.S. A Business doesn’t have to be complicated, expensive, or time-consuming. We can show you a better way. CLICK HERE TO SEE HOW.

10 Simple Tricks to Increase Your Facebook Likes

If you were hoping to increase your Facebook ‘Likes’, but have no idea how - these 10 tricks will give you a great place to start.

1. Don't create a personal profile page for doing business on Facebook. If you have created a personal profile page for your business instead of a business page this is against Facebook’s Terms and Conditions and Facebook will most likely eventually shut you down. So you will want to start by creating a business page and then migrate your profile to a new business page. Migrating allows you to do this without losing all your connections. The Facebook migration tool is found at https://www.facebook.com/help?page=213602951994043. If you are just getting started advertising on Facebook then create your business page first and build it from there.

2. Try to create a short customized URL for your page. A shorter URL makes it easier for your visitors to remember and it is more easily promoted.

3. Define the value you are ready to provide your reader by identifying a USP (Unique Selling Proposition) for your Page.

4. Benchmark your current metrics. This way it will help you to improve your performance in anything you need to measure. First, you should record your current stats. You should also start logging 'Post Specific' metrics such as the number of Likes and Comments you receive.

5. Explore Facebook Insights to help you learn what the most popular content currently is on your Facebook Page and to learn where your traffic is coming from.

6. Determine your goal (s) for using Facebook. Using Facebook just because the competition does simply don't make good sense. Look for or develop a strong reason for advertising on Facebook, it'll make your job much easier and meaningful.

7. Caption all your photos with your marketing message. Adding a caption to all of your images/photos to provide people with more information about your business. Include a call-to-action, a hyperlink, etc.

8. Every time you change the cover Image it goes out into the news feed which is great exposure so change your Cover Image on a regular basis, but keep your Profile Pic the same.

9. Be sure to feature your three most important apps next to the Photos app, this is an important part of your Facebook marketing strategy.

10. Planning is extremely important and planning what you are going to post in advance and then scheduling it in your editorial calendar can be very helpful, so take the time to create a calendar for your Facebook Page.

Your focus here is to grow your Facebook ‘Likes’ and 'Comments' and then to keep these fans engaged and interested in what you have to say, which should eventually lead to sales.

These ten tricks are a fantastic way to start to increase your Facebook ‘Likes’ and 'Comments' that will ultimately grow your fan base. Also, never forget that your posts are very important, as they will help to improve your reach, which in turn will increase your fans.

Please leave a comment below to let us know how we're doing.

Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don't understand or need help with, I would be happy to help in any way I can.

To Your Success,
Christopher Gibson

P.S. I hope you find this information helpful. Thank you for reading. A Business doesn’t have to be complicated, expensive, or time-consuming. We can show you a better way. CLICK HERE TO LEARN MORE

Reasons To Exercise

It's hard to argue against the need for human beings to get regular, structured exercise. There are mountains of both anecdotal and scientific evidence to support this idea. It makes sense too – especially if you just think about it this way. The human body is nothing more than a biological machine, not so different from any of the mechanical machines most of us are so familiar with and use daily that make our modern life much less burdensome.

If you have ever had a bicycle or any other kind of machine that was stored, unused for an extended period of time, you will notice that parts are seized and rusted. Well, the human body reacts exactly the same way when it is kept inactive for a long time. Joints get rusty and have difficulty moving. Muscles get stiff and weak. Bones get soft and brittle. And that's just the start. The heart and lungs lose capacity and can't process as much blood and oxygen. The metabolism slows causing other organs and systems to operate inefficiently. The body begins to store fat due to the slower metabolism.

So it shouldn't be a surprise that all of us need to follow an exercise program, in order to remain healthy. A healthy nutritional plan should be the first (and most important) element of a healthy lifestyle and by itself will go a long way in helping you to achieve and maintain a healthy body. However, no healthy lifestyle would be complete without an exercise plan too.

Listed below, you will find several more excellent reasons why you should begin exercising now.

1. Disease Prevention

In my opinion, this is by far the greatest benefit of exercising. It is a proven fact that the chances of developing several various diseases decrease with exercise. These diseases include stroke, diabetes, heart disease, and cancer.

Everyone knows that diabetes increases the chance of heart attacks and strokes. It has been estimated that 4 out of 5 deaths caused by heart disease and cancer, are linked to factors that include lack of exercise and increased stress. This clearly indicates that many of the risk factors and diseases linked to inactivity are also working hand-in-hand to damage your health. The best-known way to prevent this from happening – start exercising.

2. Disease Remission and/or Eradication

There is a host of severe and minor diseases that can be improved, even healed through regular exercise. This list includes stroke, diabetes, heart disease, and cancer. Following a regular exercise plan, you can also decrease high blood pressure, HDL (the “bad” cholesterol) cholesterol levels, and triglyceride levels as well.

Regular exercise has also been shown to reduce the risk of prostate cancer in men, breast and uterine cancer in women, and much, much more. This has all been scientifically proven, so what are you waiting for? Start exercising today.

3. Better Manage Body Composition & Enhanced Fat Loss

This is another aspect of the benefits of regular exercise. Study after study has confirmed, after years of scientific research from every corner of the world, that physical exercise enhances weight loss. The key is to burn more calories than you consume through nutrition – this results in weight loss. Exercise increases the number of calories you burn as compared to when you don't exercise. It's really simple - more exercise = more weight and/or fat loss.

4. Enhanced Sense of Well-being (Improved State of Mind)

The body has been shown to produce chemicals to fight depression. These chemicals work by making you “feel happy”. Scientific studies prove that regular exercise leads to an increased release of these “feel good” chemicals known as endorphins in the body. Those same studies also measured the speed at which the body released these endorphins and they found that it can begin as quickly as a mere 12 minutes into a workout.

Another chemical known to increase during and after a workout is serotonin. Increased levels of serotonin in the central nervous system have been associated with feelings of well being and decreased mental depression. The chemical is better known as a sleep aid, which is also of benefit to you – a good night's rest allows the body to regenerate and rebuild.

5. Increased Productivity and Stamina

Being fit means you will have more energy and you may even notice your overall mood is improved. More energy can help you be more productive at home and at work. You might find that you can stretch beyond your previously known limits and perhaps realize that you can do more than you thought possible. Increased focus and a new sense of purpose will keep you on track to achieving your goals and aiming even higher.

6. Increased Self Esteem

Regular physical exercise can boost your self-esteem. You will look and feel better, have more self-confidence and just be more comfortable overall. Becoming more active will help you meet new people, preventing any feelings of isolation or loneliness. Exercise can even work to increase your interests in sex, which certainly could mean improved relationships.

It seems very clear that the benefits of exercise are numerous and varied. More importantly, an exercise routine doesn't have to be complicated or require long hours of pumping iron at the gym. The choices are even more numerous and varied as the benefits. Weightlifting, Jogging, Cycling, Water Sports, Martial Arts, Yoga, and my favorite Walking. Yes, the simple activity we all do every day can be just as beneficial as weightlifting. All that's required is any activity that increases the heart rate will provide benefit to you.

Armed with this knowledge you now have no excuse, so get to exercising. At home or at the gym, it doesn't matter. Experts recommend that just 20 minutes to 30 minutes, 3 times a week is all that's necessary to derive the full benefits of an exercise routine.

Invest a little time daily in yourself and your health by exercising, the rewards for you – look & feel better than ever before.

Your body will thank you.

BE WELL MY FRIENDS,
Christopher Gibson

P.S. Getting healthy and supporting our members is what we're all about here, get all the information HERE if you would like to be a part of our special community.