4 Easy Steps to Creating a Sales Funnel

We can't all be a big business with access to tons of resources. Many of us are small home-based businesses – some are even just small mom and pop bloggers offering single products or services, some of us run a website that offers just one product, and yet no matter how small our business we should be creating a sales funnel, because a sales funnel will attract potential customers by incentivising them to start a relationship by giving away free items or offering low cost items, convincing those prospects to sign up to your mailing list.

Once we have their contact information we can start to build that relationship so that once they are ready to buy they come to you. When we offer our prospects, a range of products that are at different price points that can build trust and make it easier for them to eventually spend the money on the more expensive product or service.

Mailing List

You have your large mailing list of potential customers that you have been building and gradually you build paying customers out of this mailing list. Let’s have a look at how this breaks down.

Attract New Leads

This is where you find a way to attract clients to your site that would be interested in your products or services:

* Meet potential clients through social media – Facebook, Twitter, MySpace, etc.

* Get your company mentioned in a press release or do your own press release and submit

* Begin to publish interesting and unique articles on other sites

* Post blog entries offering advice, tips, tricks, information, etc.

* Ensure that the search engines are picking up your content

Offer Free Products or Services

Potential clients are hesitant to give you contact information, but when you give them something free in exchange they are much more willing to share their contact information. You can offer a free:

* Audio recordings

* Newsletters

* Whitepapers

* Mini e-books

* One free teleseminar

* Free consultation

Offer Entry Level Low-Cost Products

You need to offer a number of low-cost products that show your potential clients your level of expertise without a large monetary investment. They are much more likely to give you their personal contact information under these circumstances. Then over time, you can sell even higher priced products as they come to trust you and build a relationship with you. This could include:

* E-books

* Workshops

* Video series

* Audio series

* Consulting or coaching

* Membership sites

Well, there you have it. You have moved prospects down the funnel to a potential paying customer. It’s a process that works extremely well, so why not take advantage of it.

Please leave a comment below to let us know how we’re doing.

Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don’t understand or need help with, I would be happy to help in any way I can.

I hope you find this information helpful. Thank you for reading.

To Your Success,
Christopher Gibson

P.S. A Business doesn’t have to be complicated, expensive, or time-consuming. We can show you a better way. CLICK HERE TO SEE HOW.