Posts
QUESTIONS & ANSWERS
1. WHAT'S THE MOST PROFITABLE WAY TO USE CLASSIFIEDS...
Classifieds are best used to build your mailing list of qualified prospects. Use classified to offer a free catalog, booklet or report relative to your product line.
2. WHAT CAN YOU SELL "DIRECTLY" FROM CLASSIFIEDS...
Generally, anything and everything so long as it doesn't cost more than five dollars which is about the most people will pay in response to an offer in the classifieds. These types of ads are great for pulling inquiries such as Write for further information; Send $3, get two for the price of one; Dealers wanted, send for product info and a real money-maker's kit!
3. WHAT ARE THE BEST MONTHS OF THE YEAR TO ADVERTISE...
All twelve months of the year! Responses to your ads during some months will be slower in accumulating, but by keying your ads according to the month they appear, and a careful tabulation of your returns from each keyed ad, you will see that steady year-round advertising will continue to pull orders for you, regardless of the month it's published. I've personally received inquiries and orders from ads placed as long as 2 years previous to the date of the response!
4. ARE MAIL ORDER PUBLICATIONS GOOD ADVERTISING BUYS...
The least effective is the ad sheets. Most of the ads in these publications are "exchange ads," meaning that the publisher of ad sheet "A" runs the ads of publisher "B" without charge because publisher "B" is running the ads of publisher "A" without charge. The "claimed" circulation figures of these publications are almost always based on "wishes, hopes and wants" while the "true" circulation goes out to similar small, part-time mail order dealers. Very poor medium for investing advertising dollars because everybody receiving a copy is a "seller" and nobody is buying. When an ad sheet is received by someone not involved in mail order, it is usually given a cursory glance and then discarded as "junk mail."
Tabloid newspapers are slightly better than the ad sheets, but not by much! The important difference with the tabloids is in the "helpful information" articles they try to carry for the mail order beginner. A "fair media" for recruiting dealers or independent sales reps for mail order products, and for renting mailing lists, but still circulated amongst "sellers" with very few buyers. Besides that, the life of a mail order tab sheet is about the same as that of your daily newspaper.
With mail order magazines, it depends on the quality of the publication and its business concepts. Some mail order magazines are nothing more than expanded ad sheets, while others - such as BOOK BUSINESS MART - strive to help the opportunity seekers with on-going advice and tips he can use in the development and growth of his own wealth-building projects. Book Business Mart is not just the fastest growing publication in the mail order scene today; it's also the first publication in more than 20 years to offer real help anyone can use in achieving his own version of "The American Dream" of building one's own business form a "shoestring beginning" into a multi-million dollar empire!
5. HOW CAN I DECIDE WHERE TO ADVERTISE MY PRODUCT...
First of all, you have to determine who your prospective buyers are. Then you do a little bit of market research. Talk to your friends, neighbors, and people at random who might fit this profile. Ask them if they would be interested in a product such as yours, and then ask them which publications they read. Next, go to your public library for a listing of the publications of this type from the Standard Rate & Data Service catalogs.
Make a list of the addresses, circulation figures, reader demographics, and advertising rates. To determine the true costs of your advertising and decide which is the better buy, divide the total audited circulation figure into the cost for a one-inch ad: $10 per inch with a publication showing 10,000 circulations would be 10,000 into $10 or 10¢ per thousand. Looking at the advertising rates for Book Business Mart, you would take 42,500 into $15 for an advertising rate of less that THREE-TENTHS OF ONE CENT PER THOUSAND. Obviously, your best buy, in this case, would be Book Business Mart because of the lower cost per thousand.
Write and ask for sample copies of the magazines you have tentatively chosen to place your advertising in. Look over their advertising - be sure that they don't or won't put your ad in the "gutter" which is the inside column next to the binding. How many other mail order type ads are they carrying - you want to go with a publication that's busy, not one that has only a few ads. The more ads in the publication, the better the response the advertisers are getting, or else they wouldn't be investing their money in that publication.
To "properly" test your ad, you should let it run through at least three consecutive issues of any publication. If your responses are small, try a different publication. Then, if your responses are still small, look at your ad and think about rewriting it for greater appeal, and pulling power. In a great many instances, it's the ad and not the publication's pulling power that's at fault!
As always,
To your success!
Please leave a comment below to let us know how we’re doing.
Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don’t understand or need help with, I would be happy to help in any way I can.
I hope you find this information helpful. Thank you for reading.
P.S. Are you tired of wasting time and money on Affiliate Marketing that doesn't work? Want to copy a real business in just days? CLICK HERE TO LEARN MORE
No comments:
Post a Comment