Make Your Offer Irresistible

Since we’re marketers and we're selling to human beings, don’t you think it might be critically important to know the five basic secrets that will generate results and have the greatest influence or impact on your customers?

I’m about to share with you something that will most likely make you seem like the Da Vinci of Marketing in your niche.

These can be switched around, they can be overlapped, use them to fit your particular sales situation, but I have arranged them in 'order of use' as they should appear in the marketing process.

In nature, in the presence of a vacuum, something will ALWAYS try to fill a void. Right? Well, the same is true for humans, human nature also follows this law of nature consistently and without fail.

This creates a wonderful circumstance for us marketers – here's why:

1. Natural Laws – The act of someone doing another person a favor or giving them something of value for free, causes an imbalance in the relationship between those two people. This imbalance further creates a subconscious pressure on the recipient to return some kind of value to the other person in some way. This is what’s known in marketing as 'The Law of Reciprocity'.

2. Reciprocation – The word “FREE”, in the marketing sense, elicits the highest response of any other word in the English language. That’s why we marketers use it over, and over again. That's not really such a hard concept to comprehend, is it? Wouldn't you agree that everybody likes free stuff? Don’t you? And even though “free” means something given, and received, without any return obligation or consideration, the recipient still feels obligated to return something of value.

As described above, if something of real value is given to a person, an imbalance is created – a void in nature – that needs to be filled, maybe not immediately, but eventually. If that person has gotten great value and uses from the gift, there will be a nagging sub-conscious motivation to reciprocate in some manner.

By contrast, I have found that some people just don’t appear to reciprocate at all, this is probably due to a perceived lack of value by the prospect or they simply didn't appreciate the full value of the offer. For that reason alone, it’s very important to make sure that your free gift offerings are associated with a promotion. And a promotion that your customers are conspicuously made aware of the total, real value they’re receiving.

3. Get your prospects to like you - Another 'Law of Nature' can be realized from the phrase, “if a customer knows, likes and trusts you - they’ll buy from you”. That know-like-trust process begins with your “free offer”. Now that you’ve introduced yourself with your “free” offer, you've completed the first part – they KNOW you.

The next step is to get them to “like” you. The surest way I'm aware of to get someone to like you is to let them know that you like them (reciprocity, again).

So, here again, not ALL people are going to “like” you and, believe it or not, you’re not going to like all your customers, but this is just the way it is. However, if you follow this formula, you’ve got considerably much better odds of finding customers.

Your ads and marketing letters must always be written as if they are a personal note to a real, live, breathing friend. Talk as if you’re talking to your best friend, and ditch the techno-babble”. Keep It Simple Smiley! (BTW, this is my personal motto - K.I.S.S. Lol)

And the last part of the formula:

4. Trust – You know? Trust is a funny thing. It's HARD AS HELL to earn, and easy as pie to lose. Now I don’t know about you, but whenever someone says “TRUST ME” the first thing that comes to my mind is a con-man, slimy used car or snake oil salesman, and the last thing I would do is trust them.

So the magical question becomes “how do you get your customers to trust you?” And the answer is really threefold:

• Be honest – don't ever lie, mislead, or embellish your marketing messages – especially to just make a sale. Believe me, word will get around fast and before you can say “Jack Robbins”, your business will follow your reputation right down the tubes.
• Be genuine – be who you are. Don't try to be something or someone you're not. It's unavoidable that you will change as you grow into the person you were meant to be. But, above all, always remain humble and never forget where you came from or the journey you've traveled.
• And be a leader. Accept the leadership role with regard to your customers and prospects. Don't hesitate a bit to tell them what they should do, what action(s) to take in order to buy from you.
  Convey your confidence, ask for the sale. You can't be wishy-washy, present yourself as an “Authority” figure. You are the expert in your field and the only one they should buy from.
  Always collect testimonials and endorsements. As proof of your trustworthiness, present the endorsements of your other customers, their friends, and neighbors.

Any offer made in letter form must include some endorsements from other customers. You should also mention articles written about you, as-well-as books, articles, newsletters that you’ve written, etc. It often amazes me at how difficult it is for most people to make a decision, so it’s a far better strategy that you provide your prospects with an action plan that leads them to say “yes”.

5. Scarcity – If there's a better persuader than this that can really motivate human beings to action, I don't know what it is. But years of experience has taught me that you must create and manage this marketing strategy to your advantage in every offer you make.

Think about the law of supply and demand. If demand for a product is high and supply is low, then the price will be acceptable regardless if it is high or low. Most people look for things that solve their problems or make them feel good about themselves and that are of good quality. And for some reason, they want it even more – if the quantity is limited in some way.

So even if you can just create the “perception” of a limited number of available units, a limited time frame for availability, or whatever other aspects you can conceive of to use, you’ll find this strategy to be a rapid catalyst to action for your customer.

The trick to making this work in marketing, though, is that you make your “free” offer available as-soon-as your customer takes action. The action needn't be much, it can be a very small one in-fact, like filling out an opt-in form for you (which gives you their name and email address), or accepting your product on a 30-day free trial basis.

The final piece to this puzzle, of course, is that you always include a guarantee of some kind in all your offers. I prefer the “Unconditional - no questions asked” type of guarantee - for 30, 60, 90 days, or even a full year if it fits your model. This type of strategy allows you to emphasize your credibility (trust) by saying you’re going to be around for a while. I’ve found that more often than not, there are very few takers to the guarantee policy you offer, and if there is – you wouldn’t want to keep an unsatisfied customer anyway, right?

Well, there you have it. That is the strategies and techniques I use every day in my business and marketing to generate real results.

Make sure to incorporate all five of these marketing tips in every single one of your offers (ads, sales letters, presentations, etc.) and you’ll experience dramatic results along with an increase in your business.

As always,

To your success!

Please leave a comment below to let us know how we’re doing.

Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don’t understand or need help with, I would be happy to help in any way I can.

I hope you find this information helpful. Thank you for reading.

P.S. Are you tired of wasting time and money on Affiliate Marketing that doesn't work? Want to copy a real business in just days? CLICK HERE TO LEARN MORE

"Simplicity" The Movie

How To Recruit Dealer/Distributors To Sell For You

The dream of owning a business that draws in money like a supermassive black hole on steroids, where other people do all the work, and your only duties involve the approval of sales and cashing checks seems to be at the top of everybody's fantasy lifestyle list. It's the only way to go as a business owner.

The problem with this scenario is, however, very few people, if anybody seems to know how to "put together" such a business. What we're actually looking at here is a situation where you supply the product and someone else does all the selling - A prime source with a dealer or distributor network.

Supposing that you have developed a product, you'll also have to put together a sales kit as well, along with plenty of impressive, eye-catching promotional materials. If you fail to supply or offer to supply such materials to your sales force to assist them in selling the product, you'll certainly have a very difficult time recruiting or signing up distributors to sell that product for you. It's also very unlikely you will be setting any sales records relative to your product either.

Let's look at this another way. Perhaps you've got a book you're marketing (like mine – “SIMPLE GUIDE TO AFFILIATE MARKETING” - it's FREE, so go ahead and grab your copy, we'll wait). Okay, if you intend to sell this book, you'll need to get the word out to the market that you have such a book available, RIGHT?

Advertising Circulars

Advertising this book to the marketplace on your own is going to cost you a bit of money, and unless you've got a good understanding of the advertising business, you most likely will never reach the full sales potential of the book. Besides, the time and energy required to find the "best" place to advertise, placing your ads, monitoring your results, while dealing with the frustration of curiosity seekers and the like, will eventually just wear you out.

I'll bet this is not the way you envisioned your life would turn out when you initially got the idea to write that book. Your thoughts were probably closer to this - “Hey, I'm going to get rich and enjoy a lifestyle of freedom and leisure”.

Therefore, just as soon as you've got your book written (this book being your product, if it's a real, physical product and if you're self-publishing), you get a few "bids" out to the local advertising agencies in your area, the freelancers, and the advertising department at your local colleges. What you are really looking at these people to do is to draft an Advertising Circular that promotes and sells your book.

Now then, as I've discussed in previous articles, in a different, perhaps smaller type text, and kind of like an afterthought, at or near the bottom of this advertising circular, you just happen to include the phrase:

“Dealer Inquiries Invited”...

You have just developed a proven, results-oriented local advertising plan. (If your book is a digital product, your action steps will be somewhat different, but you're still looking for the same basic results – sells. I'll explain more on how to market a digital product in a minute.)

Look over all the submitted circulars and choose the one(s) you consider the best. Have a supply of these printed up at your local print shop, then obtain a mailing list of opportunity seekers, and get them in the mail.

For a more detailed explanation of this strategy check out these articles:

Advertising Tips Using Print Circulars

Advertising Tips By Mail Order

How to Get Your Print Advertising Paid by Someone Else

Advertising With Ad Sheets For Big Profits

Just as soon as you've dropped your first set of circulars in the mail, start writing your dealer/distributor letter. This should simply explain how you will drop-ship orders for their customers, paying them a specified commission on each sale and, your price per copy that you'll be selling your book to them for (in wholesale quantity lots). Also, the letter should include a copy of your advertising circular, with an explanation, reassuring your dealers that they can reproduce this circular with their name/address in place of yours on the order coupon.

You could even include a brief note that you will pre-print these circulars with the dealer's name/address and ship them to him for a wholesale printing price. This just means that you are supplying the dealer with everything they need to promote and sell copies of your book for you.

You must realize that you can only reach so many people, and sell so many books by yourself. By recruiting 1,000 people to help you, mailing advertising circulars and running small ads in hundreds of opportunity seeker publications, your costs of advertising your business becomes minimal while your book sale skyrocket.

Don't forget though, that you will still need:

• An impressive, eye-catching advertising circular or mailing package for your sales force to use as their own.

• A clear easy-to-understand book (in wholesale quantity lots), and the availability of advertising materials for your dealers.

Any advertising circular should be designed as a dual purpose piece:

• First – you send the circular out to solicit sales of your product,
• Yet at the same time, you're recruiting dealers (being so impressed with your advertising materials that they feel without a doubt that they can make some money for themselves by promoting your product).

Again, this doesn't require much more than adding this simple, three-word phrase “Dealer Inquiries Invited”...at the bottom of the circular.

The next thing you'll need to do is to contract to run as many small DEALERS WANTED ads, in as many of the mail order publications, as you can. These ads can be either a classified ad or a small, eye-catching one-inch display ad like this:

DEALERS WANTED! Unique new book. Selling like crazy! 

Make $12 profit on every $24 sale!

For Details send SASE to: [YOUR BUSINESS ADDRESS]

That is your basic "dealers wanted" ad, and with lots of exposure in as many of the mail order publications as you can get, over a sufficient period of time – six or eight months, you should have hundreds of people, possibly from all over the country, selling your book for you. Simple, easy, yet very effective – it works!

Now I'm sure you're probably thinking to yourself “I'm an internet marketer, when or why would I ever do anything in print?” Well, think about it this way:

• first – as a shrewd businessman you should always be learning new strategies and techniques to implement into your business practices.
• second – these techniques still work for physical products or for local marketing.
• third – it is always better to utilize as many different channels as you can in your advertising scheme to insure that you get the most exposure possible and also so that if one strategy should stop working, for whatever reason, you still have other strategies working for your business.

Okay, now that we've covered that, let's go over how to do the same thing - only now on a digital platform.

In the online world this is referred to as an 'affiliate program' and setting up an affiliate program definitely requires a unique set of skills.

For example, if you don't already know html and java script or some other programming language, it's probably best to outsource all your programming.

You'll need a website to house your product(s), a payment platform to pay your affiliates, and just like for a physical product as described above – some digital advertising material (i.e. banners and image files, sales letters, email and text swipe files (just to name a few), and some training materials on how to use and market the product would be nice too : )

You'll also need a Customer Support system to handle problems like refunds/returns, and field questions. And a fulfillment system to deliver product(s) (physical and/or digital).

There are a considerable number of tasks involved in setting all that stuff up. But this article isn't about starting a business from scratch. It's about recruiting distributors, isn't it? The only reason I mention all that in the previous several paragraphs is to not only illustrate what is involved in such an undertaking but also to give you an idea of what you should look for in any affiliate program that you decide to join.

In building my own business from scratch over the past 10 years, I've found that once you've established a basic dealer/distributor network, or a list of people selling for you. You can add hundreds of related products, and the orders just keep coming in. Give it a try and see for yourself just how easy and profitable it can be for you!

As always,

To your success!

Please leave a comment below to let us know how we’re doing.

Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don’t understand or need help with, I would be happy to help in any way I can.

I hope you find this information helpful. Thank you for reading.

P.S. Are you tired of wasting time and money on Affiliate Marketing that doesn't work? Want to copy a real business in just days? CLICK HERE TO LEARN MORE

Simple Search Engine Optimization

When your website is ranked well enough in the most popular search engines get you more visitors clicking on your site, this is called organic traffic. The more visitors you get the more business you generate. Do you realize that about 20 percent to 80 percent of your visitors will find your website through the search engines yet studies indicate that most people do not look past the fourth page of results?

There was a time when you could use free submission services that would submit your website to search engines and directories, but they are not are effective as they used to be. Back in the day, that would actually get you ranked OK. Today, not so much so. You naturally want to get ranked at LEAST on the first page of Google and Yahoo. The best option would be to get ranked in the top 3 listings of both Google and Yahoo. However, this isn’t easy.

All search engines spider or crawl the Web and automatically index your website based on their own secretive algorithms, which are continually in a state of flux. How do you get ranked well? One option is you can use pay-per-click, which is where you bid for top ranking positions under keywords of your choice. The trick here is to just make sure that the bids you make are not more than what each customer is worth to you in your marketing budget. For example, if your maximum bid per click is 10.00 dollars and it takes 100 visitors to make a sale, you are probably going to lose money.

To get ranked high, you will need to have a website updated regularly with fresh keyword rich content and good links to other sites with high page ranking. You could have an RSS feed in your site as well so that the content remains fresh and new articles are submitted on a regular basis to keep the customers interested and the search engines satisfied.

Keywords are critical to ranking high in the search engines.

Keywords are words that people will use when searching a subject. For example, someone looking for information on losing weight will use the keyword “losing weight” in their searches, so in your SEO (Search Engine Optimization) you will want to use that keyword and any other related keywords as often as you relevantly can.

Keep these points in mind, search engines are looking for fresh information, good linking, and relevance. These traits are common to all high ranked sites.

As always,
To your success!

Please leave a comment below to let us know how we’re doing.

Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don’t understand or need help with, I would be happy to help in any way I can.

I hope you find this information helpful. Thank you for reading.

P.S. Are you tired of wasting time and money on Affiliate Marketing that doesn't work? Want to copy a real business in just days? CLICK HERE TO LEARN MORE

Self-improvement Advice - No Charge.

If only self-improvement advice were free and scattered around everywhere, then there will be no problem regarding life, happiness, and success. But then again, this is life. And it does not work that way.

What would you do if you are trapped in an environment that you do not want to be in? What if you are sick and tired of your job?

What can we do to solve this dilemma?

It is possible to take inspired and motivated action to survive your present situation and live the life you always dreamed of.

It is not that easy though. You will have to come out of your comfort zones to discover potentials and opportunities waiting for you. You have to conquer your fear and take calculated risks. You have to stay focused and persevere despite the difficulties you will encounter.

Success does not come easy. It takes heart, passion and time. Experience is also a factor. The learning you get every day becomes your foundation. These are the things we do not need to pay for.

You have to work harder, dig deeper, and sacrifice more to attain your ambitions. But no, you do not have to hate the world and feel bad when you encounter difficult situations. Just remember the Law of Attraction. If you hate the world, the world will hate you back.

What can you do? Below is a list of some free pieces of advice to help you when facing difficult situations in life. They will also serve as your guide to improve yourself.

1. Learn to love your current situation. See all the positive sides of life. Be enthusiastic. Love your boss, your coworkers, your family, your friends, and even strangers that you meet on the streets.

It may not be easy, but nothing is impossible with strong willpower. Just do not fall in love so much that you totally forget about your dreams. Love, but try to hold on to reality.

2. Balance is the key. Dream and take some positive action to move you toward your goals. Take it one step at a time.

While you are slowly starting on the long journey to success, be patient and be as enthusiastic as possible. Do not hurry up too much that you totally forget how to enjoy life. Appreciate the beautiful things you will encounter on the journey.

One day, you will finally attain what you have always longed for. But when that day comes, do not look down on those who belittled you. Forgive and forget.

3. Stay humble. Do not criticize others when you see that you are becoming more successful than they are. Try to help them. Inject your positive aura into their personalities. When you give, you will yield back equal or greater rewards.

4. Are you ready to begin the journey? Start it with the courage and desire to improve your life. Survive and go through it with persistence, enthusiasm, and positive thinking. Finish it with a resounding bang of accomplishment and with the desire to help others succeed as well.

There are many other self-improvement possibilities that will get as you get on with your daily life. Take note that you are not alone. There are others in much more difficult situations. That is why there will not be a shortage of free advice about self-improvement you can get from other people who are only too happy to help.

As always,
To your success!

Please leave a comment below to let us know how we’re doing.

Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don’t understand or need help with, I would be happy to help in any way I can.

I hope you find this information helpful. Thank you for reading.

P.S. A Business doesn’t have to be complicated, expensive, or time-consuming. We can show you a better way. CLICK HERE TO LEARN MORE