Simple Search Engine Optimization

When your website is ranked well enough in the most popular search engines get you more visitors clicking on your site, this is called organic traffic. The more visitors you get the more business you generate. Do you realize that about 20 percent to 80 percent of your visitors will find your website through the search engines yet studies indicate that most people do not look past the fourth page of results?

There was a time when you could use free submission services that would submit your website to search engines and directories, but they are not are effective as they used to be. Back in the day, that would actually get you ranked OK. Today, not so much so. You naturally want to get ranked at LEAST on the first page of Google and Yahoo. The best option would be to get ranked in the top 3 listings of both Google and Yahoo. However, this isn’t easy.

All search engines spider or crawl the Web and automatically index your website based on their own secretive algorithms, which are continually in a state of flux. How do you get ranked well? One option is you can use pay-per-click, which is where you bid for top ranking positions under keywords of your choice. The trick here is to just make sure that the bids you make are not more than what each customer is worth to you in your marketing budget. For example, if your maximum bid per click is 10.00 dollars and it takes 100 visitors to make a sale, you are probably going to lose money.

To get ranked high, you will need to have a website updated regularly with fresh keyword rich content and good links to other sites with high page ranking. You could have an RSS feed in your site as well so that the content remains fresh and new articles are submitted on a regular basis to keep the customers interested and the search engines satisfied.

Keywords are critical to ranking high in the search engines.

Keywords are words that people will use when searching a subject. For example, someone looking for information on losing weight will use the keyword “losing weight” in their searches, so in your SEO (Search Engine Optimization) you will want to use that keyword and any other related keywords as often as you relevantly can.

Keep these points in mind, search engines are looking for fresh information, good linking, and relevance. These traits are common to all high ranked sites.

As always,
To your success!

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I hope you find this information helpful. Thank you for reading.

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