Linking – How It Can Help Bring Targeted Traffic to Your Website

Suppose, you’ve paid to have your website developed for your online or offline business by the pros and now you need to start driving customers to your site. If you are like most business owners, regardless of whether you have a virtual business or a brick-and-mortar business, you undoubtedly depend on your website to play a role in generating income for your business. For this to happen, you need to have targeted traffic, making their way to your website.

One form that can make that happen is through linking. There are two kinds of links - reciprocal links and referral links, and both are critical for bringing more traffic to your site.

While this might seem to be a different form of marketing, the same basic marketing principles continue to apply. Whether it’s your offline business or online business the secret to landing clients is in the relationships you build and getting to know people who will learn to trust you. Once you have built that trust factor they are far more likely to become your loyal customers.

Reciprocal links are the exchange of links between websites. Reciprocal links can play a limited role in bringing targeted traffic to your website, but the referral links really hold the power. Let's look at an example of how they work, Site A places your link on their site and you place Site A’s link on your site. These can definitely hold some relevance in the search engines, especially when they industry relevant. That means they can help you do better in the search engines.

Even more relevant, you are likely to get visitors that visited the other site as they find their way to your site through the link. It’s a good form of advertising that has already built-into it targeted traffic because the link clicked was on a related site. According to a recent survey, more than 50 percent of Internet surfers have visited websites using a referral link.

Referral links are links sent to you usually by someone you know personally or through the internet like from social media websites and can also be very useful. They can also be a link on another website that doesn't require you to exchange a link for and these can most certainly help to bring targeted traffic to your site. These are the kind of referral links we are focusing on in this post. Here, another site will place your link on their site. This is a one-way link and so the search engines really like this and it can help you place much better in the search engines.

Additionally, these relevant, referral links can do a great job of driving targeted traffic to your website. Some companies pay for clicks (aka PPC) on referral links that are on another website. You might look at using such a program for your business.

Both reciprocal and referral links play a vital role in helping to bring targeted traffic to your site which should mean bring customers to your online or offline business.

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Feel free to leave any suggestions for future posts or content. Or ask any questions regarding anything you don’t understand or need help with, I would be happy to help in any way I can.

I hope you find this information helpful. Thank you for reading.

To Your Success,
Christopher Gibson

P.S. A Business doesn’t have to be complicated, expensive, or time-consuming. We can show you a better way. CLICK HERE TO SEE HOW.